Will Franks - femtocell pioneer

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29 March 2010

SoftBank Offers Free Femtocells

Yesterday, at an impromptu event commemorating the company's 30th anniversary, Japan's SoftBank announced that it would offer its customers free femtocells.  Registration for this new service will start in May.

There has long been agreement in the industry that free offers are a pre-requisite for femtocells to hit mass market volumes.  It looks like SoftBank, a company with a strong reputation for innovation, is leading the pack once again.

Thanks to @Nobi for the pics from the event (see more here).

Softbank CEO Masayoshi Son holding a femtocell (Ubiquisys G3-mini):

Femtocell in a residential setting:

Femtocell in a retail setting: