This week I spoke at the Femtocells Asia conference in Tokyo on the subject of business femtocells.
Here are the main points:
- A grid of modular “Lego bricks” of coverage that can fit any business space and which can be easily expanded or remodelled
- Self-organising capabilities that eliminate the need for expensive RF planners to do site surveys or network engineers change the macro network to accommodate
- Simple enough to be sold through an operator’s existing direct and indirect channels.
How femtocell grids change this is by bringing complexity of install down to the level of WiFi, thus opening up the channels to market to include IT resellers as well as mail order self install.
There will always be the real high value enterprise customers where mobile operators will want to apply the personal touch and oversee the install themselves, but for the vast majority from SOHOs upwards a femtocell or femtocell grid, will enable, at last, new and compelling business packages to become available.
The Femto Forum meeting, also here in Tokyo, seems to be making good progress, and membership of the Forum continues growing almost weekly.